Ad Nut
Jul 10, 2020

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

Ad Nut is not sure about the idea of downing malted chocolate right after working out, but is willing to try after watching this well-made and compelling film from Ogilvy Vietnam for Nestlé's Milo. The spot also gets extra points, in Ad Nut's book, for inclusion: it includes not only a girl athlete taking on the boys but also an athlete with an artificial limb and a somewhat overweight kid. The copywriting is top-notch too.

CREDITS

Client: Nestle Vietnam
Agency: O&M Vietnam
Creative Director: BJ Gallinato
Copywriter: Thy Nguyen
Head of Account: My Nguyen
Senior TV Producer: Tuan Lam
Production company: Sweetshop & Laughing Buddha
Director: Noah Conopask, Sweetshop
Executive Producers: Laura Geagea, Sweetshop & Malcolm Soh, Laughing Buddha
Producers: Deepa Limaye, Sweetshop & Daniel Kwan/ Nguyen Minh Hoang, Laughing Buddha
DOPs: Gianpaolo Lupori, Cian Thomas Greany

Art Director: Jean Phan
Post Production House: VHQ Malaysia
Post Producer: Cindy Ng/ Wan/Nora/ Vinie
Offline Editor: Jeff Ho
Colourist: Nash
Online Artist: Lau
Music Composition: Audio Force Berlin/Japan

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

4 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

4 hours ago

Finding digital measurement success, part 1: ...

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

4 hours ago

With mixed travel recovery in APAC, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

4 hours ago

Chinese consumers getting more conscious of their ...

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.