Ad Nut
Jul 10, 2020

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

Ad Nut is not sure about the idea of downing malted chocolate right after working out, but is willing to try after watching this well-made and compelling film from Ogilvy Vietnam for Nestlé's Milo. The spot also gets extra points, in Ad Nut's book, for inclusion: it includes not only a girl athlete taking on the boys but also an athlete with an artificial limb and a somewhat overweight kid. The copywriting is top-notch too.


Client: Nestle Vietnam
Agency: O&M Vietnam
Creative Director: BJ Gallinato
Copywriter: Thy Nguyen
Head of Account: My Nguyen
Senior TV Producer: Tuan Lam
Production company: Sweetshop & Laughing Buddha
Director: Noah Conopask, Sweetshop
Executive Producers: Laura Geagea, Sweetshop & Malcolm Soh, Laughing Buddha
Producers: Deepa Limaye, Sweetshop & Daniel Kwan/ Nguyen Minh Hoang, Laughing Buddha
DOPs: Gianpaolo Lupori, Cian Thomas Greany

Art Director: Jean Phan
Post Production House: VHQ Malaysia
Post Producer: Cindy Ng/ Wan/Nora/ Vinie
Offline Editor: Jeff Ho
Colourist: Nash
Online Artist: Lau
Music Composition: Audio Force Berlin/Japan

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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