Oliver McAteer
Apr 17, 2020

Microsoft celebrates the heroes behind every Teams meeting

Some of the positive campaigns we're seeing in the world right now started with Teams.

Wrap your head around this figure: More than 44 million users are flocking to Microsoft Teams every single day. 

Isolation’s explosive use of video chats means many of the positive actions we’re seeing brands take in this COVID-19 world start with an online meeting. 

It means St. Luke’s Health is saving lives, the London Metropolitan Police are keeping people safe, Università di Bologna continues to educate, and L’Oreal is making much-needed hand sanitiser.

To underscore and celebrate the importance of Microsoft’s platform, the tech giant teamed up with creative agency partner McCann to launch a series of films created entirely on Teams. There was no director, no crew and no traditional video shoot.

Kathleen Hall, corporate vice president of brand, advertising and research, said: "In these challenging times, the CTOs/CIOs of companies have become first responders. We are proud that Teams has enabled their businesses to continue running seamlessly."

Microsoft continues to share inspiring stories of the people, companies and organisations using its tech to make the world a better place as we continue to grapple with uncertainty.

Source:
Campaign US

Related Articles

Just Published

22 hours ago

Dentsu & Publicis excel at Campaign's Greater China ...

Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.

23 hours ago

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

1 day ago

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

1 day ago

Spikes Asia 2025: In conversation with PR jury ...

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.