She adds that Reebok will differentiate itself from emerging local brands such as Li Ning and Anta by targeting women specifically. Del Genes also talks about Reebok’s cricket strategy in India.
To be broadcast over the coming weeks, the series will also include interviews with Christophe Bezu, SVP and head of region at adidas, Christoph Peter-Isenbuerger, head of marketing APAC at Puma, and Michael Wood, CEO Greater China at Leo Burnett, the agency of Chinese brand Li Ning.
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