Oct 2, 2009

McDonald's | Burger Battle | Hong Kong

McDonald's Hong Kong has launched an online initiative called Burger Battle to promote its special offer Shogun, McPepper and Ebi burgers.

As well as a TV promotion, creative agency DDB Hong Kong is releasing an online game for Hong Kong and Macau residents.

A game card is given on every purchase of the special burgers. The campaign will span till January next year, and prizes include mobile handset, cash coupons, LCD TV, tickets to New York and more.












Credits:

Project Burger Battle
Client McDonald's Hong Kong
Creative agency DDB, Hong Kong
Executive creative director Jeffry Gamble
Exposure Online  

Related Articles

Just Published

4 hours ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

4 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

6 hours ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.