Oct 2, 2009

McDonald's | Burger Battle | Hong Kong

McDonald's Hong Kong has launched an online initiative called Burger Battle to promote its special offer Shogun, McPepper and Ebi burgers.

McDonald's | Burger Battle | Hong Kong
As well as a TV promotion, creative agency DDB Hong Kong is releasing an online game for Hong Kong and Macau residents.

A game card is given on every purchase of the special burgers. The campaign will span till January next year, and prizes include mobile handset, cash coupons, LCD TV, tickets to New York and more.












Credits:

Project Burger Battle
Client McDonald's Hong Kong
Creative agency DDB, Hong Kong
Executive creative director Jeffry Gamble
Exposure Online  
Source:
Campaign Asia

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