The 'Shine your charm' campaign features actual customers of Acuvue in a six-part love story called 'Postcards from next door'.
Following a movie theatre launch, a website has also been created to showcase episodes of the drama over the next three months, allowing consumers to watch the story unfold at their own convenience.
Following a movie theatre launch, a website has also been created to showcase episodes of the drama over the next three months, allowing consumers to watch the story unfold at their own convenience.
Credits:
Project Shine Your Charm
Client Johnson & Johnson Vision Care
Creative agency MRM Worldwide, Thailand
Creative director Chanwut Sirisuksuwan
Art director Chutima Sriaranyakul
Copywriter Prayer Trairatvorakul
Writers Kanchit Sopchokchai, Woottidanai Intarakaset
Planner Chawana Praesrisakul
Media agency Initiative Media, Thailand
Media planner Chawana Praesrisakul
Production house Hub Ho Hin Bangkok
Director of photography Panthep Infahsaeng
Editor Thammarat Sumetsupachok
Exposure Television, print, online, events
