Shauna Lewis
Sep 26, 2021

Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer

Zac Efron also features in series of trailers by Mother and Dubai Tourism.

Dubai Tourism and Mother have released their latest "trailer" in the “Dubai presents” series starring Jessica Alba.

Mimicking every blockbuster trailer out there, “Dubai presents: a captivating saga” showcases the rolling sand dunes of the titular destination, boasts “majestic” five-star reviews, and “unrivalled camel trekking” in place of the credits.

Directed by Craig Gillespie via production company MJZ, Alba stars as an aviator in 1950s Dubai, searching for meaning and unsurprisingly, discovering the beauty of the city as she goes.

Shot on location, the trailer will run on digital platforms, in cinema and on TV. It will be available in 27 global markets in 15 languages.

The trailer debuts as the city prepares to celebrate the UAE’s Golden Jubilee and the start of Expo 2020 Dubai in October 2021, an international exhibition intended to showcase its accomplishments.

This is the fourth trailer in the global campaign. The most recent trailer, "Dubai presents: A brand new you", had Efron in the starring role and developing a cooler, more tranquil version of himself in the city.

Source:
Campaign UK

Related Articles

Just Published

13 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

13 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

13 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

14 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.