Kinetic is the outdoor agency behind the launch. Diamond Tai, head of Kinetic Beijing said ads appeared in approximately ten thousand bus shelters, as well as displays in subway stations, on public transport and mega billboards.
This is iPhone's first ever ad campaign in China after appointing China Unicom as the distributor. The creative compliments the advertisements in the US, with white background and simple photography of the iPhone. Mirroring the noise the iPhone has generated in China, the campaign runs with the tagline 'seeing is believing'.
Because of the strict regulations on outdoor ads in Shanghai surrounding the World Expo, Apple has focused on billboards and outdoor executions. Tai said Apple wanted even more outdoor displays but timing was a challenge. “We launched the campaign with very short notice and I’m impressed with how far the team has taken this. They have tried their best to cover as many outdoor mediums as possible in all the cities.”
MediaCom also worked with Kinetic on the project.
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Credits:
Project Seeing is Believing
Client Apple
Outdoor agency Kinetic Beijing
Managing director Diamond Tai
Media agency MediaCom Beijing
Business director Jiao Yang
Exposure Outdoor
This is iPhone's first ever ad campaign in China after appointing China Unicom as the distributor. The creative compliments the advertisements in the US, with white background and simple photography of the iPhone. Mirroring the noise the iPhone has generated in China, the campaign runs with the tagline 'seeing is believing'.
Because of the strict regulations on outdoor ads in Shanghai surrounding the World Expo, Apple has focused on billboards and outdoor executions. Tai said Apple wanted even more outdoor displays but timing was a challenge. “We launched the campaign with very short notice and I’m impressed with how far the team has taken this. They have tried their best to cover as many outdoor mediums as possible in all the cities.”
MediaCom also worked with Kinetic on the project.
Credits:
Project Seeing is Believing
Client Apple
Outdoor agency Kinetic Beijing
Managing director Diamond Tai
Media agency MediaCom Beijing
Business director Jiao Yang
Exposure Outdoor
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