Oliver McAteer
Aug 10, 2018

Hyundai puts women in driver's seat after Saudi Arabia's ban lift

The brand moves the conversation by asking 'what's next?' for women all around the world.

The brand moves the conversation by asking 'what's next?' for women all around the world.

A little more than a month has passed since Saudi Arabia’s historic lift of the ban of female drivers.

Hyundai Motor Company has wasted no time in celebrating the change.

The automotive firm moves the conversation on with its new campaign, WhatsNext.

We designed our campaign based on the unlimited potential that is being introduced to Saudi women, now that they have freedom in mobility, Wonhong Cho, executive...

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