Gabey Goh
Aug 31, 2016

Globe's journey to becoming an experience business

VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.

SINGAPORE - Globe Telecom chief customer experience officer Rebecca V. Eclipse shared some frank insights into the telco brand’s transformation into an 'experience business' at the recent Adobe Symposium in Singapore.

In response to a changing market and in a bid to to recapture the hearts, minds and wallets of Filipino consumers, Globe’s shift started in 2013 and went full steam in 2014 when the company embarked on a customer experience transformation programme called 'Delivering the Next Act' (DNA).

The Adobe Symposium, hosted in Singapore on 28 July, explored the challenges and criticality of creating an integrated, exceptional customer experience.

Thanks to Adobe and Globe Telecom for making the video available to Campaign. For more videos, check out the Symposium site.

Campaign Asia

Related Articles

Just Published

8 hours ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

8 hours ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

8 hours ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

8 hours ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.