VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.
MANILA - Telco operators in the Philippines have to become more aggressive to acquire new customers, but then cannot neglect to build long-term relationships with them to drive growth in an increasingly competitive market.
MANILA - Philippines-based Globe Telecom is feeling grateful and has launched a campaign to show its appreciation by offering prizes to subscribers.
MANILA - Globe Telecom, the Philippines’ second largest telecom company, has appointed Havas Media Ortega as its digital agency of record after a final three-way pitch.
MANILA - Philippine telecommunications has awarded its media planning and buying account to ZenithOptimedia, following an intensive pitch process.
THE PHILIPPINES - Yahoo! has launched a four-week online adventure, entitled ‘Purple Hunt 3.0’ family edition, together with co-presenter Globe Telecom to promote online safety and netiquette.
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