Staff Writer
Jul 13, 2021

Barbie Dapul: How does Globe leverage digital for its purposeful marketing campaigns?

Globe Telecom's VP of marketing, broadband, on leveraging digital to engage with customers.

Barbie Dapul, VP of marketing, broadband, Globe Telecom

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

If there is one thing Barbie Dapul understands, it’s that knowing when to digitalise is as important as knowing how to. With a keen understanding of lock-down needs during COVID-19, she created a campaign ‘Nasa loob ang Galing’ to encourage people to bring joy to their everyday lives amidst the indefinite changes of a challenging 2020. She also oversaw the setting up of a content portal to educate Filippinos to entertain, shop and learn online. 

Watch the video to learn more.

 
Source:
Campaign Asia

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