Staff Writer
Jul 13, 2021

Barbie Dapul: How does Globe leverage digital for its purposeful marketing campaigns?

Globe Telecom's VP of marketing, broadband, on leveraging digital to engage with customers.

Barbie Dapul, VP of marketing, broadband, Globe Telecom

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

If there is one thing Barbie Dapul understands, it’s that knowing when to digitalise is as important as knowing how to. With a keen understanding of lock-down needs during COVID-19, she created a campaign ‘Nasa loob ang Galing’ to encourage people to bring joy to their everyday lives amidst the indefinite changes of a challenging 2020. She also oversaw the setting up of a content portal to educate Filippinos to entertain, shop and learn online. 

Watch the video to learn more.

Campaign Asia

Related Articles

Just Published

7 hours ago

‘Creators are the new Hollywood,’ declares YouTube ...

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

7 hours ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

7 hours ago

IAS launches 'Election Lab' to help marketers ...

With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.

7 hours ago

Google is fully embracing its AI era

Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.