Staff
Feb 22, 2021

Global CMO keynote: Mastercard's Raja Rajamannar on quantum marketing

VIDEO FROM SPIKES ASIA X CAMPAIGN: Mastercard's global CMO discusses the new frontier, where classical rules of marketing no longer apply.

This session was broadcast during Spikes Asia X Campaign at 3:10 pm on February 22, 2021.

Classical marketing is failing, and you can't afford to hold on to a failed model. Mastercard global CMO Raja Rajamannar discusses the new rules of leadership, business growth and customer satisfaction in the age of quantum marketing.

See our editor-written coverage of this session and the rest of our Spikes Asia X Campaign coverage:

Related Articles

Just Published

1 hour ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

1 hour ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and NTUC FairPrice explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

1 hour ago

Grey Singapore and Malaysia consolidate under new ...

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

1 hour ago

A humanoid robot feels the tenderness of human touch

BBH Singapore joins hands with Singaporean charity Touch to show the healing power of a hug.