VIDEO FROM SPIKES ASIA X CAMPAIGN: Mastercard's global CMO discusses the new frontier, where classical rules of marketing no longer apply.
This session was broadcast during Spikes Asia X Campaign at 3:10 pm on February 22, 2021.
Classical marketing is failing, and you can't afford to hold on to a failed model. Mastercard global CMO Raja Rajamannar discusses the new rules of leadership, business growth and customer satisfaction in the age of quantum marketing.
See our editor-written coverage of this session and the rest of our Spikes Asia X Campaign coverage:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
.png&h=268&w=401&q=100&v=20170226&c=1)
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
