Feb 22, 2021

Global CMO keynote: Mastercard's Raja Rajamannar on quantum marketing

VIDEO FROM SPIKES ASIA X CAMPAIGN: Mastercard's global CMO discusses the new frontier, where classical rules of marketing no longer apply.

This session was broadcast during Spikes Asia X Campaign at 3:10 pm on February 22, 2021.

Classical marketing is failing, and you can't afford to hold on to a failed model. Mastercard global CMO Raja Rajamannar discusses the new rules of leadership, business growth and customer satisfaction in the age of quantum marketing.

See our editor-written coverage of this session and the rest of our Spikes Asia X Campaign coverage:

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