VIDEO FROM SPIKES ASIA X CAMPAIGN: Mastercard's global CMO discusses the new frontier, where classical rules of marketing no longer apply.
This session was broadcast during Spikes Asia X Campaign at 3:10 pm on February 22, 2021.
Classical marketing is failing, and you can't afford to hold on to a failed model. Mastercard global CMO Raja Rajamannar discusses the new rules of leadership, business growth and customer satisfaction in the age of quantum marketing.
See our editor-written coverage of this session and the rest of our Spikes Asia X Campaign coverage:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
.png&h=268&w=401&q=100&v=20250320&c=1)
The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)