The EasyCash service targets young spenders in Hong Kong that never have enough hours in the day. It allows users to pay and withdraw cash simultaneously in 1,200 outlets including Wellcome, Mannings, Ikea and Park n’ Shop. Ad agency Lowe Hong Kong came up with the concept of 'twins’ to illustrate the convenience of the card's dual purpose.
Ever since RubberBand's debut in 2007, Laimaan has been dubbed the long lost twin brother of Lam by the Hong Kong media. According to the production crew, the duo has created 'the perfect chemistry’ for the campaign.
Jan Lam has been endorsing EPS since 2008. EasyCash is the company's the second service campaign following a highly advertised environmental campaign called 'EPS I Do’.
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Credits:
Project Twins
Client EPS
Creative agency Lowe, Hong Kong
Creative director Emma Chan
Media agency Mindshare
Production company Film Factory
Exposure Television, print
Ever since RubberBand's debut in 2007, Laimaan has been dubbed the long lost twin brother of Lam by the Hong Kong media. According to the production crew, the duo has created 'the perfect chemistry’ for the campaign.
Jan Lam has been endorsing EPS since 2008. EasyCash is the company's the second service campaign following a highly advertised environmental campaign called 'EPS I Do’.
Credits:
Project Twins
Client EPS
Creative agency Lowe, Hong Kong
Creative director Emma Chan
Media agency Mindshare
Production company Film Factory
Exposure Television, print
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