Day three at Cannes and Campaign editors Robert Sawatzky and Matthew Miller have been doing the rounds of all the briefings, breakfasts and brand bashes to keep you informed of all the news on the ground.
Over the noise from Campaign's own party in the background, here they discuss how Twitter hopes to help brands get involved in topical conversations (see Robert's interview with Twitter CMO Leslie Berland); an interesting session with the Olympic fencer Ibtihaj Muhammad, who spoke at the IPG Mediabrand's women's breakfast; and celebrating Campaign at 50 with our CEO Kevin Costello.
Catch up with all other stories from Cannes, including Matthew's coverage of Alibaba and Kantar's claim to redefine brand-building at ‘China speed’, plus last night's winners in Film Craft, Digital Craft, Industry Craft, Entertainment, Brand Experience & Activation, Entertainment for Music and Creative Eccomerce at this link.
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