The TVC follows the creative concept from its previous print and OOH ads that were launched in November, enhancing the core brand communication message, 'Life is an investment’.
Iris Wong, senior manager of corporate communications at Convoy Financial, said, "Unlike other big banking corporations whose investment services are limited to those with substantial savings, we treat our customers from fresh graduates to working adults with financial investment needs equally.”
M&C Saatchi and Mediacom are the agencies behind this campaign targeting 25 to 45 year-old customers. In addition to terrestrial TV, the campaign will also be running on TBV HD channels and news, sports and drama programme time slots on Pay TV channels.
Credits:
Project ‘Life is an investment’
Client Convoy Financial Group
Creative agency M&C Saatchi HK
Business director Maxmillian Mak, Wilson Yeung
Media agency Mediacom Hong Kong
Planning Kelly Chan, Alex Lee, Ivan Wong, Kimy Wong
Buying Stephanie Chow, Mandy Poon
Exposure TV, digital, OOH
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