PARTNER CONTENT |
Mindshare's global chief digital and strategy officer talks about the 'killer weapons' of scalable technology and data.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
The service is already available in the US and Australia.
Research shows most (56%) global CMOs are midway through organisational transformation.
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.