David Blecken
Sep 11, 2018

Audi asks people to reflect on the meaning of freedom

A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.

A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.

Audi has released a high profile campaign for its A7 Sportback model in Japan that focuses on the concept of feeling free.

Developed by Wieden Kennedy Tokyo, the work includes a TV commercial and outdoor and print assets. In the TVC, a man in a suit runs at high speed through the empty streets of Tokyo at night, eventually becoming one with the car.

The print work has the car driving...

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