Ad Nut
Jul 10, 2020

An 'Inactivewear' line made for all your binge-watching needs

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

'Inactivewear', a collection of unisex, luxe-loungewear, is designed to help you stay comfy on the couch while staying on trend, according to its creators: streaming provider Binge, online retailer The Iconic and creative agency Thinkerbell.

An integrated campaign including PR, influencers, print, radio and digital is promoting the line.

Ad Nut loves the winkingly clever choice of super relaxed models in the video above.

The companies say the collection is available in sizes XS to XL at The Iconic, while stocks last.

Any chance of some XXXXXXS sizes? Asking for a friend.

 

 

CREDITS

Clients: BINGE & THE ICONIC
Creative, PR & Influencer engagement: Thinkerbell
Production Company: Clockwork Films
Photographer: Janyon Boshoff

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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