Bega, the maker of Australian staple Vegemite, is consolidating media into its existing creative and strategy agency, Melbourne-based Thinkerbell.
Starting in 2019, Thinkerbell's remit will expand to include media planning and buying for all Bega brands, including Vegemite, Bega Peanut Butter, Picky Picky, Farmer’s Table and ZoOsh.
Carat had held the media planning and buying for the past 10 years, both prior to and after Bega acquired Vegemite and a...
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