Matthew Miller
Nov 26, 2018

Vegemite maker moves media from Carat to Thinkerbell

Melbourne agency will handle planning and buying for all of the company's brands.

Thinkerball launched a major Vegemite campaign in August

Bega, the maker of Australian staple Vegemite, is consolidating media into its existing creative and strategy agency, Melbourne-based Thinkerbell. 

Starting in 2019, Thinkerbell's remit will expand to include media planning and buying for all Bega brands, including Vegemite, Bega Peanut Butter, Picky Picky, Farmer’s Table and ZoOsh.

Carat had held the media planning and buying for the past 10 years, both prior to and after Bega acquired Vegemite and a...

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