Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With plans evolving on building a localised version of Ad Net Zero, brands and agencies in the region are doubling down on their sustainability commitments, but are racing to keep up with peers in Europe and North America.
In addition, nearly 70% of APAC marketers say they will consider bringing all media investment in-house, according to research from Kepler.
Campaign China asked Gen Z creatives and senior marketing and branding experts to discuss how they view the present and future of the metaverse in the China market?
We want your suggestions on topics that would be helpful for us to delve into next year, as well as business or people practices that warrant exploration.