With Ogilvy and Wavemaker, the brand used AI to insert 'disclaimers' before popular YouTube videos, making fun of the concept of 'cancel culture' while promoting its Perk brand.
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.
Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.
Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.
SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.
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