film
Documentary-style storytelling is hitting its stride in China
SHANGHAI ZHAN PODCAST: Movie theatres in China would never show documentary films a decade ago, but that is changing. The genre is finding young audiences, especially on social media, say China-based documentary filmmakers, Malcolm Clarke and Han Yi.
Stayfree tells fathers what their daughters left unsaid
Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period
Cadbury jumps into cancel-culture debate
With Ogilvy and Wavemaker, the brand used AI to insert 'disclaimers' before popular YouTube videos, making fun of the concept of 'cancel culture' while promoting its Perk brand.
IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
Amazon delivers love labelled with gratitude this Diwali
The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.
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Amazon Prime Video urges less binging and more time with family this Diwali
Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.
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