film

Jul 18, 2022

Documentary-style storytelling is hitting its stride in China

SHANGHAI ZHAN PODCAST: Movie theatres in China would never show documentary films a decade ago, but that is changing. The genre is finding young audiences, especially on social media, say China-based documentary filmmakers, Malcolm Clarke and Han Yi.

Jun 1, 2022

Stayfree tells fathers what their daughters left unsaid

Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period

Feb 16, 2022

Cadbury jumps into cancel-culture debate

With Ogilvy and Wavemaker, the brand used AI to insert 'disclaimers' before popular YouTube videos, making fun of the concept of 'cancel culture' while promoting its Perk brand.

Jan 25, 2022

IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

Nov 2, 2021

Amazon delivers love labelled with gratitude this Diwali

The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.

Oct 27, 2021

Amazon Prime Video urges less binging and more time with family this Diwali

Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.