film

Feb 16, 2022

Cadbury jumps into cancel-culture debate

With Ogilvy and Wavemaker, the brand used AI to insert 'disclaimers' before popular YouTube videos, making fun of the concept of 'cancel culture' while promoting its Perk brand.

Jan 25, 2022

IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity

In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.

Nov 2, 2021

Amazon delivers love labelled with gratitude this Diwali

The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.

Oct 27, 2021

Amazon Prime Video urges less binging and more time with family this Diwali

Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.

Oct 27, 2020

Anyone's a budding moviemaker in new Apple iPhone 12 Pro spot

Apple's in-house team celebrates the filmmaker in everyone and the lengths they go to, with some dramatic help from Danny Elfman.

Feb 12, 2020

What Parasite's Oscar win means for Korean culture

SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.