Ad Nut
Jan 22, 2020

AIA shows Malaysia the 'Ong-ly way' to prosper

CNY film by Reprise Digital goes for laughs as three young people misunderstand their grandfather's admonishments about building and preserving wealth.

This Lunar New Year film is a hacky, perhaps overlong comedy that eventually works its way around to delivering a fairly direct product-benefit message. Ad Nut enjoyed it a lot. 

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

CREDITS

AIA:
Chan Ming Yen: Associate Director, Brand & Digital Marketing
Dennis Foo: Senior Manager, Digital Marketing
Ong Luei Hann: Senior Associate, Digital Marketing
Choy May Yee: Brand Manager
Kristen San: Brand Manager
Reprise:
Creative Directors: Amir Faiz, Eddy Nazarullah
Copywriter: Laura Lim, Jazelia Jasmene
Art Director: Ng Yao Ding, Faridzul Hafizi
Designer: Arifin Razak
Producers: Denis Gonsalvez, Sheikh Munasar
Associate Account Director: NoorHajar Yusof
Account Manager: Loke Sau Mun
Others: Zaulin Kartini
Passion Pictures:
Film Director: Darrel Tan Hyon Le
Producer: Zureen Zulkifli
Photography Studio: Wizard Photography

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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