adidas | Men's Training SS10 campaign | Hong Kong

The campaign follows adidias' previous launch of its ‘My time & passion’ campaign which celebrates the passion for sports from a female point of view.

Philip Chau, senior media planner that led the project at Carat, noted that this is the first time adidas is campaining for a training wear project (clima365, combat and training series) for men in Hong Kong. People could be wearing adidas-wear in all occasions, but this project is to push that there are specific clothing lines that can enhance different exercises. “How to cooler, stronger and better,” said Chau.

The men's training microsite will activate on 3 May. Fans can access behind-the-scenes footage and videos featuring Wu.

Wu will continue to be the face of adidas in the up-coming Fall/Winter campaign due for launch in October.







Credits:
Project Men’s Training SS10 campaign
Client adidas, Hong Kong
Media agency Carat HK
Account servicing Philip Chau, Jasmine Tsang, Brandon Cheung
Creative agency TBWA
Digital creative agency Rice 5
Exposure Print, outdoor, online