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Nike inspires children to dream big with rousing Chinese New Year campaign
Wieden+Kennedy Shanghai's new spot lets some of China’s biggest athletes turn back the clock and reignite the dreams that spurred them to greatness.
Behind Mindshare's AOY2016 Wins
As the celebration at Campaign Asia’s annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.
Embracing change key to realising China’s potential: OMD
The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.
Photos: Agency of the Year Awards 2015, Singapore gala dinner
A selection of photos from last night's 2015 Agency of the Year Awards gala dinner in Singapore, including presentation of awards for the Southeast Asia, Japan/Korea and Australia/New Zealand regions as well as the Agency Network of the Year Awards. Please see the linked articles at the bottom of the page for full lists of winners and more on the Agency of the Year.
Photos: Agency of the Year Awards 2015, Shanghai gala dinner
A selection of photos from last night's 2015 Agency of the Year Awards for Greater China, which took place in Shanghai. Please see the linked article at the bottom of the page for the list of winners and more on Agency of the Year.
CCTV public service ads for Spring Festival Gala reflect urbanisation issues
BEIJING - 'Home is where your heart belongs', CCTV's slogan for its public service ad campaign this Chinese New Year, reflects socio-economic issues caused by urbanisation, including rural labour, 'left-behind children', and 'empty nesters' in the country.
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