ByteDance’s lifestyle platform is a lower-funnel discovery playground, where saves, search behaviour and nano-creators matter more than follower counts.
TODAY'S EDITION
February 25, 2026
Latest
Shein's elusive founder makes first public appearance amid Hong Kong IPO push
Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.
FWD Hong Kong promotes Queenie Lam to chief marketing officer for Hong Kong and Macau
Lam transitions from her role as head of branding and marketing for the insurer.
40 Under 40 2026: Open for nominations
The 14th edition of Campaign's 40 Under 40 will celebrate the brightest stars in the APAC marketing and advertising fraternity.
Stop selling 'outcomes' and start selling capital allocation
Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.
PHD consolidates Menarini Asia-Pacific regional media mandate
Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
The Knowledge
Lessons from the Land of Smiles: why humour drives Thai ads and how brands can benefit
In Thailand, humour isn’t just a way to entertain, it’s the cultural heartbeat that shapes how brands communicate and engage.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.
Moonfolks expands regional footprint with Brunei launch
Sheikh Idham Abas to helm the office as managing partner.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
New Dentsu CEO to prioritise “flatter structure”, speed and improving holdco brand
Dentsu's corporate shake-up and appointment of a new chief executive follows record $2bn (£1.5bn) annual loss.
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Confessions of a CMO: How the modern CMO is using survival intelligence to overcome C-suite challenges
The CMO role is not just adapting to change — it is leading it. New research from Worldwide Partners finds today’s top marketing leaders are embracing ambiguity and redefining themselves as strategic disruptors, narrative builders and internal culture shapers. Explore the five new CMO archetypes reshaping the C-suite in Confessions of a CMO.
OPINIONS
Google has just provided 400 billion reasons why the search apocalypse is cancelled
NP Digital ANZ’s managing director says search isn’t dead; it’s become more human. And Google’s Q4 earnings provide the receipts.
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Woolley Marketing: Why ‘value’ is the new cost-cutting strategy
After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.
Gotta catch ’em all: what 30 years of Pokémon teaches brands about building fandom at scale
When you think about the brands you truly love, that fondness is often based on shared memories with others.
How a little cultural wit helped Canva land in Japan
UltraSuperNew’s creative team discuss why authenticity, tone, and star chemistry helped Canva’s message of effortless design shine at Spikes Asia.
Why bringing APAC’s creative industry together matters more than ever
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?
To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.