tourism victoria
'Play Melbourne Live' experiments with using Periscope for destination marketing
AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
Tourism Victoria runs first campaign in China to lure tourists to explore new destinations
SHANGHAI - As part of a government-backed initiative by Australia's Tourism Victoria, Ogilvy & Mather Shanghai has rolled out 'Open up to more', the client's first ad campaign in Mainland China.
Next Digital wins Tourism Victoria remit targeting China
AUSTRALIA - Next Digital has retained the online business of Tourism Victoria and will help the organisation target tourists in China and other international markets.
Clemenger BBDO Melbourne wins Bonds and Tourism Victoria
MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.
GO Communications wins Tourism Victoria public relations account
KUALA LUMPUR - GO Communications has been awarded the Tourism Victoria PR account after a multi-agency pitch.
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