tourism victoria

Jan 14, 2016

'Play Melbourne Live' experiments with using Periscope for destination marketing

AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.

Nov 22, 2012

Tourism Victoria runs first campaign in China to lure tourists to explore new destinations

SHANGHAI - As part of a government-backed initiative by Australia's Tourism Victoria, Ogilvy & Mather Shanghai has rolled out 'Open up to more', the client's first ad campaign in Mainland China.

Jun 12, 2012

Next Digital wins Tourism Victoria remit targeting China

AUSTRALIA - Next Digital has retained the online business of Tourism Victoria and will help the organisation target tourists in China and other international markets.

Oct 3, 2011

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.

Dec 15, 2009

GO Communications wins Tourism Victoria public relations account

KUALA LUMPUR - GO Communications has been awarded the Tourism Victoria PR account after a multi-agency pitch.