AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
SHANGHAI - As part of a government-backed initiative by Australia's Tourism Victoria, Ogilvy & Mather Shanghai has rolled out 'Open up to more', the client's first ad campaign in Mainland China.
AUSTRALIA - Next Digital has retained the online business of Tourism Victoria and will help the organisation target tourists in China and other international markets.
MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.
KUALA LUMPUR - GO Communications has been awarded the Tourism Victoria PR account after a multi-agency pitch.
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