Feb 15, 2022

'No dickheads, please': how the All Blacks became a global brand

With a new shirt sponsor on board and 'record-breaking' financial results forecast, Richard Thomas, New Zealand Rugby’s chief commercial officer and a former adman, reflects on the team's mass crossover appeal and future growth.

Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

Sep 27, 2019

Mastercard will engrave this Rugby World Cup trophy in real time

THE WORK: 'Player of the match trophy' by MasterCard.

Sep 27, 2019

'Alexa, ask All Blacks for the latest news'

THE WORK: All Blacks Alexa Skill for Amazon and New Zealand Rugby by Versa.

Jun 11, 2019

Rugby World Cup campaigns a 'road test' for the 2020 Olympics

Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.

Apr 5, 2019

Marriott celebrates Hong Kong Rugby Sevens with more silly Chabal antics

Last year’s ad was such a hit, why change a winning formula?