With a new shirt sponsor on board and 'record-breaking' financial results forecast, Richard Thomas, New Zealand Rugby’s chief commercial officer and a former adman, reflects on the team's mass crossover appeal and future growth.
Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.
THE WORK: 'Player of the match trophy' by MasterCard.
THE WORK: All Blacks Alexa Skill for Amazon and New Zealand Rugby by Versa.
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
Last year’s ad was such a hit, why change a winning formula?
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