Nov 14, 2023

The straight skinny on Reels: How hyped should advertisers get?

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…

Jul 18, 2023

Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach

The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.

Jun 23, 2023

Behind the scenes of BBDO’s creative sprint with Meta’s Reels

EXCLUSIVE: CEO Andrew Robertson shares what it looks like when 24 agencies around the world compete to create the best Reels campaign.

Jun 21, 2023

Meta launches ad measurement tools for Facebook and Instagram's Reels

Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.