May 26, 2020

How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

Jul 23, 2010

Parachute Advanced hair oil sets out to revitalise an old brand in India

Coconut hair oil brand Parachute Advanced is aiming to revitalise its image among young Indian women who grew up with the brand.