marico

Mar 13, 2025

Beyond IWD: Marico’s CMO on why gender conversations can’t be a one-day affair

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

May 26, 2020

How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

Jul 23, 2010

Parachute Advanced hair oil sets out to revitalise an old brand in India

Coconut hair oil brand Parachute Advanced is aiming to revitalise its image among young Indian women who grew up with the brand.