Mar 28, 2023

Event Marketing Awards 2023: How Magnum evoked the senses and fired on all cylinders

The winning campaign understood the product, its customers and used technology to create an immersive experience beyond the virtual space.

Aug 27, 2021

Forbes to go public with help from Asian investors

The deal to finance digital transformation and premiumisation is the latest in a string of recent global media mergers involving special-purpose acquisition companies.

Mar 2, 2021

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

Aug 28, 2020

Unilever's Magnum pairs matcha with Imma

The computer-generated influencer known as Imma features in a campaign by Fred & Farid Shanghai, as Magnum launches its first flavour made just for China.

Feb 22, 2019

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

Jan 17, 2018

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.