Frustrated by the ‘slow’, ‘costly’ and ‘ineffective’ processes at large networks, Cheong is setting out to break all the rules with his new startup.
When your church has one of Asia's best-known creatives, Eugene Cheong, as a member, you get a punchy, smart and memorable campaign for your upcoming events.
The move reflects diminished need for Asia-Pacific regional leadership.
Agency creates North Asia and ASEAN chief creative officer roles, and appoints a new CCO in Japan.
SINGAPORE - A new online film for Unilever’s Comfort fabric conditioner by Ogilvy & Mather Singapore launches globally today, signaling the brand's move into a more emotional mode of communication that conveys a point of view about the pressure society puts on mothers.
SINGAPORE - The Coca-Cola Company has unveiled a social music project, entitled the “Coca-Cola Remix Bottle”, which revolves around a Coca-Cola bottle that captures everyday sounds and turns them into shareable remixes.
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