David Blecken
Feb 2, 2018

Ogilvy makes creative changes for Japan, North Asia, ASEAN

Agency creates North Asia and ASEAN chief creative officer roles, and appoints a new CCO in Japan.

Doug Schiff
Doug Schiff

Ajab Samrai has moved to Singapore after five years at Ogilvy in Tokyo to take up the newly formed position of chief creative officer for ASEAN. Doug Schiff has replaced Samrai, moving to Japan from the US, where he served as ECD at DigitasLBi. Schiff also worked at Ogilvy in China between 2008 and 2016.

Ogilvy has also promoted Reed Collins to the newly established position of chief creative officer for North Asia from a lead creative role in Hong Kong.

Samrai was recently named Creative of the Year at Campaign’s Agency of the Year awards in Tokyo in December  and is credited with raising the quality of Ogilvy’s work since moving to the agency from a lead role on WPP's Team Vodafone London. He initiated sweeping changes that initially met with resistance but ultimately helped Ogilvy become a more serious player in Japan, which is known as a challenging market for foreign agencies. The office itself was awarded Japan Creative Agency of the Year at the same awards.

Collins will now oversee Hong Kong, China, Korea, Taiwan and Japan. His appointment follows the departure of Graham Fink, who served as chief creative officer in China for seven years.

All will report to Eugene Cheong, Ogilvy’s long-standing Asia-Pacific chief creative officer.

This article has been updated to note that Ajab Samrai worked at WPP prior to his role in Japan.

L-R: Collins, Samrai

 

Source:
Campaign Japan

Related Articles

Just Published

2 hours ago

Cannes Lions 2024: APAC winners

While Ogilvy Singapore secured one of the most prestigious awards at the Festival, and The Monkeys also nabbed a Grand Prix, the overall regional performance fell short.

2 hours ago

Cannes Lions 2024: Must-see Grand Prix winning work ...

Bookmark this page for the world’s finest Grand Prix-winning ads from the 71st Cannes Lions International Festival of Creativity.

3 hours ago

Adland's wilful ignorance of the climate emergency ...

Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.