David Blecken
Jan 15, 2019

Creative duo replaces Eugene Cheong at Ogilvy

The move reflects diminished need for Asia-Pacific regional leadership.

Sonal Dabral and Reed Collins

WPP agency Ogilvy has named Sonal Dabral and Reed Collins as its new creative leaders in Asia, as Eugene Cheong steps down as regional chief creative officer after a decade in the role.

Dabral, who rejoined Ogilvy from DDB in 2017, will oversee South and Southeast Asia, while Collins will continue to be responsible for North Asia. Collins joined Ogilvy as Hong Kong chief creative officer in 2013 and took on his sub-regional role last...

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