THE WORK: 'Emirates etiquette guide to Rugby World Cup 2019'.
Havas is expected to repitch.
The Dubai-based airline celebrates 33 years in the skies with a new campaign showing off what it calls "a bold new brand promise".
Comic campaign is based on a universal traveller truth and the airline’s success in the TripAdvisor travel awards.
The campaign gave user-generated content the limelight, featuring Emirates own employees globetrotting the world.
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