Emirates has brought on an actual rugby referee to shout at passengers for violations of etiquette. Ad Nut is disappointed to find that they've only hired him for a series of short videos during the Rugby Workd Cup, and not full time.
Actually, being shouted at is too light a punishment for those who insist on reclining their seat allllll the way back.
The campaign aims to highlight the airline's live in-flight TV service.
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