EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.
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