cathay

Jun 13, 2019

Cathay CMO knew this ad would "stir hornet's nest"

Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.

Feb 19, 2019

Cathay Pacific scores with new Rugby Sevens spots

Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.

Oct 25, 2018

Cathay Pacific announces huge data breach

Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.

Aug 31, 2018

Publicis, VCCP named winners in Cathay Pacific's first pitch in 25 years

The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.

Apr 23, 2018

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

Mar 28, 2018

McCann on notice as Cathay Pacific calls wide-ranging pitch

The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.