Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.
The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
The pitch is a key part of Cathay's three-year turnaround strategy that demands a transformation of its marketing approach.
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