brazil

Oct 3, 2021

You & Mr Jones acquires data company DP6 in Brazil

DP6 will work closely with 55, another marketing data and technology company owned by You & Mr Jones that operates out of Europe, North America and Asia.

Sep 21, 2021

Accenture Interactive to buy Brazilian CX provider Experity

Experity will help scale Accenture's market capabilities in customer experience and commerce.

Apr 17, 2019

“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

Apr 28, 2017

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

Nov 4, 2016

Let them feel it: A Rio strategist’s view on effective Olympics sponsorship

Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.

Jul 30, 2014

Behind the scenes: Adidas‬' World Cup 'war room' in China

SHANGHAI - How does a major brand run a real-time social-media effort tied to a huge sporting event? VML IM2.0 provides a look inside the Shanghai ‘war room’ that it claims won Adidas a social-media payoff three times greater than Nike during the 2014 World Cup.