Olivia Parker
Apr 17, 2019

“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

Gabriela Guerra

Gabriela Guerra and her friend Leandro Bordoni weren’t asking for much. Simply that the Young Lions competition in their native Brazil, which lets young creatives compete for the chance to share their winning ideas at Cannes, adopt the same selection system used by most other countries rather than the expensive, non-inclusive process that had seen “white boys”  predominantly former Young Lions themselves  “voting for their white boy friends”, as Guerra puts it, for too many years....

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