Ad Nut
Apr 28, 2017

Black cats are not unlucky, and this campaign proves it

Brazil-based NGO and Leo Burnett Tailor Made entered a black cat in a bunch of contests to disprove a superstition that stops people from adopting such felines.

An NGO called Adote Um Gatinho (Adopt a Kitten) and Leo Burnett Tailor Made entered a cat named Lucky, which had been waiting for some time for adoption, in a boatload of contests. And of course, in accordance with the odds of those contests, it won some of them. Eighteen of them over six months to be exact, snagging swag such as a new tablet, a TV subscription, headphones, a Playstation, yoga classes and free soda at McDonalds.

Conclusion: Black cats aren't unlucky, and people should consider adopting them.

This was news to Ad Nut, but apparently, just like with those "gay" turtles a while back, rejecting a beautiful animal because of some mindless bigotry is a common thing among humans. You are such strange creatures. Seriously. 


Ad Nut is a big fan of the scientific method, supports animal adoption, and abhors both superstiton and prejudice (except against dogs, those murderous beasts), so this campaign obviously gets high marks. 

CREDITS

Agency: Leo Burnett Tailor Made
Client: NGO Adote um Gatinho
Co-president / Creative General Director:  Marcelo Reis
Creative Directors: Alexandre Rato, João Caetano Brasil
Copywriters: Pedro Furtado, José Suaid
Art Directors: Vitor Menezes, Breno Balbino
Account: Fábio Britto, Guilherme Grigol, Giordana Luna, Luisa Prado
Approval: Susan Yamamoto
PR: Fernanda Lopes, Nathalie Ursini
Art Buyer: Mauro Moura
Photographer: Marcos Alberti
RTV: Celso Groba, Camila Aquino, Rafael Messias
Production Company: Fat Bastards
Executive Producers: André Pinho e Fernando Carvalho
Film Director: Filippo Capuzzi lapietra
Director of photography: Bruno Tiezz
Post Production: Warriors
Audio: Antfood
Sound Producers: Renato Castro, Lou Schmidt

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

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