May 5, 2014
The funniest ad for tile grout you're likely to see
A campaign for Swisstek Grout by Saatchi & Saatchi Sri Lanka filled in the gaps between columns in Sri Lanka’s major English and Sinhala newspapers. Carlos Anuncibay, executive creative director at Saatchi & Saatchi Sri Lanka said homebuilders in the country come from various backgrounds, so the simple visual representation of the product proved the most effective way to communicate.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 7, 2022
FCB Group India adds affiliate in Sri Lanka
Apr 24, 2019
Industry rallies behind Sri Lanka
Just Published
The Information
9 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
9 hours ago
How a Chinese gold brand is glittering from the 618 ...
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
.png&h=268&w=401&q=100&v=20250320&c=1)
10 hours ago
Uber launches 'Ride Offers' letting brands pay for ...
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
10 hours ago
Move and win roundup: Week of June 23, 2025
Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.