May 5, 2014

The funniest ad for tile grout you're likely to see

A campaign for Swisstek Grout by Saatchi & Saatchi Sri Lanka filled in the gaps between columns in Sri Lanka’s major English and Sinhala newspapers. Carlos Anuncibay, executive creative director at Saatchi & Saatchi Sri Lanka said homebuilders in the country come from various backgrounds, so the simple visual representation of the product proved the most effective way to communicate.