Matthew Miller
Feb 7, 2022

FCB Group India adds affiliate in Sri Lanka

Addition of KL.LK will help FCB offer "seamless" service to clients who view South Asia as a contiguous market, according to FCB Group India.

L-R: Santosh Menon, Rohit Ohri
L-R: Santosh Menon, Rohit Ohri

FCB Group India has entered into an affiliate agreement with Sri Lanka agency KL.LK, forming FCB KL.LK.

The agency, led by Santosh Menon, chairman and CEO, has 24 employees and counts Ceylon Biscuits, HNB credit cards, Fairfirst life Insurance, Ultratech Cement and Godrej Consumer products as clients.

“We’re delighted to partner with KL.LK in Sri Lanka," Rohit Ohri, chairman and CEO of FCB
Group India, said in a release. "They are a young, future-ready agency that is growing very rapidly with many global multinational clients. With this association, we are hoping to offer seamless service to many of our clients who look at South Asia as a contiguous market.”

KL.LK's "creative passion and business momentum" made it the perfect partner in Sri Lanka, said Brandon Cooke, global partner and global chief marketing and reputation officer with FCB. "As we continue on our global mission to unleash creativity fuelled by diversity, data and technology, we’re incredibly excited about the opportunities that lie ahead as we expand our footprint across this region to a new client base,” he added.

Menon commented that he came to Sri Lanka first in 2003 as COO with Minds FCB, a local-agency partnership that later dissolved. "Today, bringing FCB back in its latest avatar as part of KL.LK gives me special pleasure and happiness," he said. "It's the wheel turning full circle.”

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Olympics and Paralympics 2024 round-up: watch the ads

Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.

4 hours ago

'Read this ad with your nose': The state of scent ...

Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Campaign explores how marketers can use scent effectively without causing too much of a stink.

4 hours ago

Creative Minds: FCB's Alan Jones and Angelo An on ...

The duo shares their journey from chipping concrete and retail jobs to creating award-winning campaigns, and thriving best in undisturbed harmony.

5 hours ago

Asia-Pacific Power List 2024: Hanks Lee, AS Watson ...

A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing