Sneak preview: #CreativeVietnam video series

#CreativeVietnam is a 4-part Campaign video series exploring creativity in Vietnam. The series was made possible by Happiness Saigon, who sponsored our reporter's trip to Vietnam.

Alan Cerutti, co-founder and CEO of Happiness Saigon.

Cerutti discusses his experience of launching an agency in Vietnam

Cerutti addresses his team after winning a major pitch

Cerutti on the road; on the way to pitch a client

"The Happiness Mansion" a four-story house in district 7 that lends a homely feeling to the agency

A 10-year creative veteran of Vietnam, Paul Busschau, creative director at Happiness Saigon

Coca-Cola Vietnam

Uyen Pham Nha, marketing director, Coca-Cola Vietnam, shares local insights on the brand over the last decade

Uber Vienam

Douglas Ma, head of expansion, Uber Asia talks about the challenges and opportunities for Uber Vietnam. The video was shot inside an Uber cab travelling around Ho Chi Minh City.

Nest by AIA, a new retail marketing concept born out of Vietnam. It's a first for AIA globally.

Marketing-savvy Nhon Ly, chief financial officer for AIA Vietnam, leads the experiential revolution for AIA Vietnam. The fact that a CFO has taken this role is a story in itself.

Thuy Tran, marketing manager for MasterCard Vietnam is unusually passionate about the credit card industry. Having been in the industry for a decade, she brings a lot of consumer insights to her role.

Tran has her eyes set on the future of Vietnam's development, with credit cards already playing a big role in the country's ecommerce.

Vietnam Digital Academy

Dacey Nicoletti, founder of Vietnam Digital Academy talks about digital marketing in Vietnam and the talent landscape

Coc Coc, a powerful and popular Russian-owned web browser and service that rivals Google in Vietnam. Localisation has been instrumental to Coc Coc's influence.

Vietnamese YouTube and online creator group, BB Tran

Vietnamese YouTube and online creator group, DAM TV

Vietnamese YouTube and online creator group, Fu Production

Fu Production

YouTuber and online creator, Ngoc Thao

Ngoc Thao on the road

YouTuber and online creator group, Ngoc Thao

Thuy Minh (left), a broadcast journalist/anchor and marketer turned independent creative, has just launched YouTube channel and talk show "3 Bitches in Town".

Darryl Villanueva, ex-agency creative and now founder of motorbike concept brand Bandit 9 and creative agency, The Lab.

Villanueva sheds light on how to make it as a creative in modern Vietnam

Tuan Le, founder of co-working space and community platform, WORK Saigon, and co-founder of The Lab.

Gingko, a Vietnamese 'slow-fashion' brand

Duc Nguyen, senior designer at Ginkgo shares insights on developing a 'slow-fashion' brand.

Ginkgo fashion

Ho Chi Minh City streets

The iconic Bitexco building (left) in Ho Chi Minh City, Vietnam