Ad Nut
Oct 31, 2019

Points campaign scores points with data, clever art

THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.

This Australia outdoor campaign for Virgin's loyalty programme combines data about how members are spending their points with clever illustrations by Noma Bar. The campaign, which is meant to celebrate the service hitting the 10 million member mark, also alludes to global trending topics in fun ways.

In the gallery above, Ad Nut has put the most universally relatable examples first, followed by some that are more for the locals, as they hinge on knowledge of various specific locations, such as Byron Bay and Five Dock and Mosman.

The campaign includes outdoor across the country as well as some press and digital activity.


Velocity Frequent Flyer
Chief Marketing Officer: Dean Chadwick
Head of Customer Marketing: Steve Baird
Innovation Lead: Ella Gowland
Modelling and Insight Specialist: Tracey Lam
CHE Proximity
Chief Creative Officer: Ant White
Creative Directors: Ashley Wildling, Daniel Davison
Senior Designer: Vanessa Saporito
Chief Strategy Officer: David Halter
Chief Media Officer: Ben Sheppard
Head of Media: Daniel Bradley
Media Product Executive: Cam Toohey
Investment Manager: Elizabeth Lonsdale
Client Partner: Katie Dally
Group Account Director: Sam McGown
Senior Account Manager: Laura Eagleton
Account Manager: Brandon Rahme
Production Company: Dutch Uncle Agency
Founder: Helen Cowley
Senior Agent: Joel Minter
Illustrator: Noma Bar
OOH Media vendor
oOh! Media

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