Ad Nut
Oct 31, 2019

Points campaign scores points with data, clever art

THE WORK: A campaign for Virgin Velocity Frequent Flier by CHE Proximity.

This Australia outdoor campaign for Virgin's loyalty programme combines data about how members are spending their points with clever illustrations by Noma Bar. The campaign, which is meant to celebrate the service hitting the 10 million member mark, also alludes to global trending topics in fun ways.

In the gallery above, Ad Nut has put the most universally relatable examples first, followed by some that are more for the locals, as they hinge on knowledge...

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