Staff Reporters
Dec 5, 2017

Photos: World's biggest Starbucks opens in Shanghai

The steampunk-inspired Reserve Roastery fills 2,700 square meters and is the second location of its kind, after one in the brand's hometown of Seattle.

The Reserve Roastery Shanghai, opening tomorrow (6 December), is twice the size of the first Roastery, in Seattle.  The brand plans to open the concept in Milan and New York in 2018 and Tokyo and Chicago in 2019.

The location also has:

  • Three "coffee experience bars", one of which is 26.9 meters long
  • A two-story, 40-ton copper cask "adorned with over 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and our Reserve coffee".
  • Pneumatic copper piping replenishing all the roasted Starbucks Reserve "coffee
  • 10,000 handmade wooden hexagon-shaped ceiling tiles, "inspired by the locking of an espresso shot on an espresso machine".
  • A "reimagined tea experience" at a tea bar made entirely from 3-D printed, recycled materials.
  • An in-store augmented reality experience powered by Alibaba.

The brand said China remains its fastest-growing market, with a new store opening every 15 hours.

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.