Asia-Pacific Power List 2023: Erin Silvoy, Starbucks
Silvoy has overseen a series of successful launches and innovative partnerships for Starbucks in the region, resulting in year-on-year growth for the brand.
Starbucks brews inclusive message
Latest campaign conceptualised by Edelman features transgender actor Sia, focusing on relationships and understanding.
Starbucks unveils last campaign by Iris
The spot follows a woman’s creative business venture.
Starbucks pulls brand out of Russia
The American coffee giant follows McDonald’s in exit following business suspension.
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
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