starbucks
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Malcolm Gladwell: Brands have to conform to a new model of consumer expectations
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebooks.
Calvin Klein taps former Starbucks marketer as global CMO
Linh Peters replaces Marie Gulin-Merle who vacated late last year to join Google.
Asia-Pacific Power List 2020: Samuel Fung, Starbucks
A solid knowledge of Starbucks' inner workings has helped Fung apply more holistic brand messaging in his APAC marketing role.
Food fight: Mock-meat brands want Asians to rethink what they eat
Impossible Foods and Beyond Meat need to fight the pandemic, a heterogeneous market and price-conscious consumers to make a deeper dent in the region.
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