Highlights on the day included several in-depth panel discussions. The first explored case studies and examples of successful programmatic undertakings, and featured Yukihiko Imamura, managing director, Teads; Goichi Ito, marketing manager, Qantas Airways; Yukikazu Oishi, senior director, GroupM Japan K.K; and Shinichi Kumada, account director & senior producer, Hogarth & Ogilvy Inc.
Photos: The Programmatic Summit
The event returned to Tokyo for 2018.
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