Staff Writer
Jun 23, 2017

The Programmatic Summit aims to shed light on Japan industry, unlock global market trends

Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play

The Programmatic Summit aims to shed light on Japan industry, unlock global market trends

On 11 July, Tokyo is set to host The Trade Desk Programmatic Summit. The inaugural event is devoted to bringing brand marketers and agencies together to dig deep into global industry trends, and explore the fast-developing programmatic landscape of Japan.

For marketers still tiptoeing around the subject of programmatic, the numbers speak for themselves. An estimated US$4 out of every US$5 of digital display spend will be transacted programmatically in 2017, and the industry is set to total almost US$33 billion by the year’s end.

Marketers should be prepared to dive into the deep end of programmatic opportunity. The country’s online adspend is set to rise to US$11.15 billion by 2020, with media buying becoming increasingly automated. Programmatic buying is also growing fast on mobile, and is set to be worth $2.54 billion by 2020.

Japan holds exceptionally high standards for accountability in advertising, while ROI transparency and accurate campaign measurements are of utmost importance. These goals make Japan a prime locale to discuss the future of the programmatic industry, and the lineup of speakers will set the tempo for the day, including: Jeff Green, founder and CEO of The Trade Desk; Tetsuya Shintani, commercial director and country manager, The Trade Desk, Japan; and Shun Maekawa, Dentsu, Japan.

Experts will explore subjects like unlocking the full potential of video advertising in Japan, highlighting the established market in America, bringing programmatic to Asian markets, and understanding consumer behavior, values and priorities through programmatic.

The one-day event will be split into two sessions. The morning session designed for brand marketers seeking a better understanding of programmatic and the current state of play, while the afternoon session will investigate more advanced elements of programmatic. Attendees are welcome to attend the full day.

The Trade Desk Programmatic Summit
In Partnership with Campaign Japan 

Date: 11 July, 2017

Time: 9am to 6pm 

Venue: act*square

150-0013, Tokyo, 19-19 Shibuya, Ebisu, Japan


Register your interest for the event here, or keep in touch for further updates on the event here.

The event will also travel to Hong Kong where a CEO Breakfast Briefing will take place on July 13 at China Club. For more information, please click below.  

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