the trade desk

Feb 16, 2022

The Trade Desk pulls out of Google's ad auction: What are the ripple effects?

The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.

Jan 27, 2022

Women to Watch Greater China 2022: Amy Ho, The Trade Desk

With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.

Dec 23, 2021

The Trade Desk CEO Jeff Green donates $600,000 to LGBTQ rights organisation

He left The Church of Jesus Christ of Latter-day Saints because of its stance on gender roles and has donated funds to Equality Utah.

Oct 14, 2021

The Trade Desk hires Google alum to lead Southeast Asia

Rajesh Sheshadri will focus on building the adtech firm's client and partnership base in Southeast Asia, which has been singled out as digital advertising growth market.

Jul 7, 2021

The Trade Desk incorporates identity and first-party data into Solimar trading platform

The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.