the trade desk

May 13, 2024

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

Feb 21, 2024

Women to Watch Greater China 2024: Wenni Lin, The Trade Desk

In the diverse landscape of Taiwan's digital advertising, Wenni Lin is recognised as a trailblazer, navigating challenges with her unique approaches to innovation and leadership.

Sep 13, 2023

45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk

70% of respondents say they are ready to spend more during Diwali shopping this year