the trade desk
Women to Watch 2022: Joanna Georges, The Trade Desk
Georges is deeply passionate about elevating women in the adtech industry while spearheading new innovative products.
Prove your worth: Justifying marketing ad spend in an economic downturn
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
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Disney and Amazon sign up for Unified ID 2.0
Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.
Full stream ahead: How brands can capture consumer attention
As changing audience viewing habits give rise to a booming over-the-top video market in Asia, brands have new opportunities to make an impression. A panel from Johnson & Johnson, Unilever and The Trade Desk shared their insights on how marketers can find and reach their target audiences.
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
Women to Watch Greater China 2022: Amy Ho, The Trade Desk
With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.
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