the trade desk
Full stream ahead: How brands can capture consumer attention
As changing audience viewing habits give rise to a booming over-the-top video market in Asia, brands have new opportunities to make an impression. A panel from Johnson & Johnson, Unilever and The Trade Desk shared their insights on how marketers can find and reach their target audiences.
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
Women to Watch Greater China 2022: Amy Ho, The Trade Desk
With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.
The Trade Desk CEO Jeff Green donates $600,000 to LGBTQ rights organisation
He left The Church of Jesus Christ of Latter-day Saints because of its stance on gender roles and has donated funds to Equality Utah.
The Trade Desk hires Google alum to lead Southeast Asia
Rajesh Sheshadri will focus on building the adtech firm's client and partnership base in Southeast Asia, which has been singled out as digital advertising growth market.
The Trade Desk incorporates identity and first-party data into Solimar trading platform
The adtech giant's trading platform adds customer-data management capabilities in its biggest upgrade to date.
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