the trade desk

Feb 3, 2021

Women to Watch Greater China 2021: Ada Gu, The Trade Desk

Ada Gu has not only inspired the younger generation to explore a career in adtech, but is also an advocate of raising social awareness via tech.

Jan 14, 2021

Hivestack opens in China with The Trade Desk's Troy Yang as lead

Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.

Nov 23, 2020

Australians shift attention from pay TV to BVOD: Report

Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.

Aug 18, 2020

Women to Watch 2020: Florencia Eka, The Trade Desk

The first person in Indonesia for her company, Eka leads a burgeoning business doing innovative work with household-name clients, while also educating the market about adtech and nurturing the next generation of talent.

May 28, 2020

Zalora and The Trade Desk strike attribution tie-up

TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.