There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Ada Gu has not only inspired the younger generation to explore a career in adtech, but is also an advocate of raising social awareness via tech.
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins