the trade desk
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Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
Agency giants can continue renaissance with more agile deal-making
Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Women to Watch Greater China 2021: Ada Gu, The Trade Desk
Ada Gu has not only inspired the younger generation to explore a career in adtech, but is also an advocate of raising social awareness via tech.
Hivestack opens in China with The Trade Desk's Troy Yang as lead
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Australians shift attention from pay TV to BVOD: Report
Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.
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