the trade desk

Mar 19, 2020

TikTok opens up to programmatic with The Trade Desk deal

TikTok is the first short-form video platform to integrate its ad inventory with The Trade Desk.

Jan 21, 2020

The Trade Desk ties with Gojek to link online ads with offline sales

TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.

Nov 28, 2019

Japan departures at The Trade Desk and Unruly

EXCLUSIVE: Two senior departures at adtech businesses in Japan.

May 16, 2019

The Trade Desk’s Jeff Green on how to crack China

The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.

Mar 21, 2019

Getting your adtech strategy right for Southeast Asia

VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.