the trade desk

May 11, 2021

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

Apr 14, 2021

Agency giants can continue renaissance with more agile deal-making

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

Apr 9, 2021

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Feb 3, 2021

Women to Watch Greater China 2021: Ada Gu, The Trade Desk

Ada Gu has not only inspired the younger generation to explore a career in adtech, but is also an advocate of raising social awareness via tech.

Jan 14, 2021

Hivestack opens in China with The Trade Desk's Troy Yang as lead

Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.

Nov 23, 2020

Australians shift attention from pay TV to BVOD: Report

Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.