the trade desk

Oct 25, 2022

Women to Watch 2022: Joanna Georges, The Trade Desk

Georges is deeply passionate about elevating women in the adtech industry while spearheading new innovative products.

Jul 13, 2022

Disney and Amazon sign up for Unified ID 2.0

Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.

Feb 16, 2022

The Trade Desk pulls out of Google's ad auction: What are the ripple effects?

The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.

Jan 27, 2022

Women to Watch Greater China 2022: Amy Ho, The Trade Desk

With vast knowledge of the digital and adtech industry, and her exceptional communication and management skills, Ho is set to continue smashing her own goals, while inspiring those around her to do the same.