TikTok is the first short-form video platform to integrate its ad inventory with The Trade Desk.
TECH BITES: The demand-side platform claims the partnership will create the first online-to-offline (O2O) measurement solution in Southeast Asia.
EXCLUSIVE: Two senior departures at adtech businesses in Japan.
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
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