the trade desk

Sep 4, 2024

The Trade Desk ‘preparing to launch its own smart TV OS’

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

Aug 22, 2024

India’s digital shift: Open internet emerges as adland’s new frontier

The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.

May 13, 2024

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

Feb 21, 2024

Women to Watch Greater China 2024: Wenni Lin, The Trade Desk

In the diverse landscape of Taiwan's digital advertising, Wenni Lin is recognised as a trailblazer, navigating challenges with her unique approaches to innovation and leadership.