Ada Gu has not only inspired the younger generation to explore a career in adtech, but is also an advocate of raising social awareness via tech.
Digital OOH company's founder and CEO details two-pronged plan to bring global business into China, and export Chinese business out.
Budget constraints and a greater acceptance of ad-supported content are leading consumers to cancel pay-TV subscriptions, according to a Trade Desk survey in Australia.
Southeast Asia has the opportunity to lead the globe in eCommerce - The Trade Desk, Wavemaker, Zalora and Unilever explain why
The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.
The first person in Indonesia for her company, Eka leads a burgeoning business doing innovative work with household-name clients, while also educating the market about adtech and nurturing the next generation of talent.
TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
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